We're looking for a creative and organised Social Media Strategist to take ownership of the social-media presence of a portfolio of client brands. This role combines social-media strategy, creative ideation, client communication and day-to-day account coordination. You will understand each brand, develop its content strategy and ensure that the resulting plan is executed smoothly.
Key Responsibilities
- Understand each client's business, target audience, positioning and objectives.
- Develop tailored social-media strategies and content pillars for individual brands.
- Ideate Reels, posts, carousels, stories and campaigns aligned with each brand's strategy.
- Create and maintain monthly content calendars.
- Develop creative briefs and coordinate with editing and production teams.
- Coordinate shoot dates, content requirements and production timelines.
- Communicate with clients regarding strategies, content plans, feedback, campaigns and requirements.
- Act as the primary internal point of contact and owner for assigned client accounts.
- Coordinate with Social Media Executives to ensure content is published correctly and on schedule.
- Monitor account status and proactively identify delays, gaps or bottlenecks.
- Review Instagram Insights and other relevant metrics to understand content performance.
- Use performance insights to refine future content strategies and recommendations.
Requirements
- Strong understanding of Instagram and social-media marketing.
- Strong creative thinking and content-ideation skills.
- Excellent written and verbal communication.
- Strong organisational and coordination skills.
- Ability to manage multiple brands and deadlines simultaneously.
- Ability to communicate professionally with clients.
- Ability to take ownership of an account from strategy through execution.
Experience
1–3 years of relevant experience in social-media marketing, digital marketing, account management or content strategy is preferred. Experience managing social-media accounts and demonstrable results or improvements in account performance will be highly valued.
Good to Have
- Experience working with local businesses or consumer-facing brands.
- Familiarity with Instagram Insights and social-media analytics.
- Experience with content calendars and project-management tools.
- Understanding of paid social-media advertising.
- Familiarity with AI tools for research, ideation and content planning.
- Strong awareness of current social-media trends.
Who We're Looking For
Someone who can think like both a marketer and a creative, while also being organised enough to make sure the strategy actually gets executed. You should be comfortable moving between big-picture questions like “What should this brand be doing on Instagram?” and operational ones like “Is tomorrow's Reel ready and scheduled?”